ブランドをデザインする!
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- “効く”デザインは「フォーカスRPCD」でつくる!中小から大手企業まで、ヒット商品を手がけるブランディングデザイナー西澤明洋が、自ら手がけたブランディング事例を解説します。自身で編み出した“結果を出す手法”「フォーカスRPCD」に沿って、ブランディング事例について振り返るほか、企業側の担当者との対談を交え、成功のターニングポイントを考察します。また、イノベーション研究の第一人者、一橋大学の米倉誠一郎教授とデザインが企業経営にもたらすメリットについての対談も収録。デザイナーはもちろん、デザインの見識を深めたいビジネスマンにとっても、見逃せない内容です。
| Publisher | パイインターナショナル |
| Publication date | January 18, 2011 |
| Language | Japanese |
| Print length | 239 pages |
| ISBN-10 | 4756240658 |
| ISBN-13 | 978-4756240651 |
| Item Weight | 469 g |
Who Should Buy?
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Branding Beginners
Individuals exploring brand development concepts for the first time will find this guide accessible and informative.
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Small Business Owners
Entrepreneurs looking to create or refine their brand identity can benefit from practical tips and strategies present in the book.
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Design Students
Students studying graphic design or marketing can use this resource to understand branding fundamentals and enhance their projects.
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Experienced Marketers
Professionals with extensive branding experience may find the content basic and lacking in advanced strategies and insights.
Product Description
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西澤 明洋 Format: Tankobon Softcover Arts, Architecture & Design Editorial Review
ブランドをデザインする! is a comprehensive guide that delves into the nuances of branding, published by パイインターナショナル on January 18, 2011. This Japanese book spans 239 pages and offers valuable insights for anyone looking to make a mark in the branding arena. With its well-structured approach, it aims to equip readers with the necessary tools and strategies for effective brand design. Overall, it is a great resource for marketers and entrepreneurs looking to enhance their understanding of brand development and strategy.
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Pros
- Comprehensive guide to branding concepts
- Well-structured content for easy understanding
- Suitable for marketers and entrepreneurs
- Published by a reputable publisher
- Available in Japanese language
Cons
- Primarily aimed at Japanese-speaking audiences
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Features & Benefits
- Learn from a branding expert with proven success.
- Explore the Focus RPCD method for effective results.
- Gain insights through real-world branding examples.
- Includes expert discussions on design's impact on business.
- Ideal for both designers and business professionals.
- Enhance your brand's identity and market presence.
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