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Item #:
40373703
Marketing of High-Technology Products and Innovations
84% of respondents would recommend this to a friend
Item #:
40373703
ANG 188
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The only text on the market that focuses on the unique marketing challenges of high-tech products, providing vital information for successful marketing.
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What Stands Out
Innovative Technology
Emphasizes cutting-edge advancements, setting this product apart by showcasing unique functionalities that enhance user experiences and ensure satisfaction.
User-Centric Design
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Product Details
| Publisher | Pearson |
| Publication date | February 5, 2009 |
| Edition | 3rd |
| Language | English |
| Print length | 576 pages |
| ISBN-10 | 0136049966 |
| ISBN-13 | 978-0136049968 |
| Item Weight | 2.58 pounds (1.17 kg) |
| Dimensions | 1 x 8.1 x 10 inches (2.5 x 20.6 x 25.4 cm) |
Who Should Buy?
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Tech Startups
Startups launching innovative products can leverage this tool to effectively market their technological features and attract customers.
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Marketing Professionals
Marketing experts aiming to enhance their skills in high-tech product promotion will find valuable strategies and insights.
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Product Managers
Product managers overseeing tech innovations can utilize this product to understand market dynamics and customer needs better.
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Non-Tech Industries
Businesses outside of technology sectors might not find relevant insights or strategies applicable to their marketing efforts.
Product Description
Marketing of High-Technology Products and Innovations
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Customer Questions & Answers
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Question:
Is this book suitable for both undergraduate and graduate courses?
Answer: Yes, it is designed to cater to both levels. -
Question:
Does the Third Edition include the latest academic research?
Answer: Yes, it offers comprehensive coverage of the latest academic research. -
Question:
How does this book stand out from others on the market?
Answer: It is the only text specifically focusing on marketing challenges of high-tech products.
Product Management Editorial Review
The 3rd edition of "Marketing of High-Technology Products and Innovations" is a well-written and informative textbook that gives a comprehensive overview of technology marketing. It covers both traditional marketing concepts and new perspectives necessary for marketing technological products. However, some readers noted that the book is weak in tools and methodologies that can be applied in companies. Overall, customers were satisfied with the condition and shipping of the book. However, one reviewer received a paperback instead of a hardcover despite the listing indicating otherwise. Some readers found the book out of date for an innovation marketing class, with numerous outdated examples. On the other hand, many reviewers highly recommend this book as a reference for marketing professionals working in high-tech industries. It also has extensive bibliographical references for further reading. The book is used as a guide textbook for marketing of technology courses by some university teachers. The author combines field experience with marketing theory and provides real-life examples, expert views, and mini-cases.
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Pros
- Comprehensive overview of technology marketing
- Extensive bibliographical references
- Real-life examples, expert views, and mini-cases
Cons
- Weak in tools and methodologies that can be applied in companies
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ANG 188
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Features & Benefits
- Caters to undergraduate and graduate courses on marketing high-tech products
- Retains concepts and materials from previous editions
- Comprehensive coverage of the latest academic research
- Includes leading-edge business practices
- Addresses unique marketing challenges of high-tech products and services
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